Our Healthy Kids Pledge
We are committed to ensuring kiwi kids grow up fit, healthy and strong.
To achieve this we have partnered with government as part of the Healthy Kids Industry Pledge, which sees our members commit to a number of undertakings aimed at making a meaningful contribution to reducing childhood obesity rates.
As part of this pledge, our members have committed that they will only sell bottled water directly to primary and intermediate schools and that they will not sell sugar-sweetened carbonated soft drinks to secondary schools.
Our Members will not advertise any beverage in media that directly targets children under-14, or where 25% or more of the expected audience will be children under-14.
Read the full New Zealand Beverage Council Healthy Kids Pledge here.
As part of our commitments under the Healthy Kids Pledge, we have committed to report annually on the activities we have undertaken in supporting the commitments we have made, and to make this report publicly available.
The 2018 Pledge Update can be found here.