Our Healthy Kids Pledge

Healthy Kids

We are committed to ensuring kiwi kids grow up fit, healthy and strong.

To achieve this we have partnered with government as part of the Healthy Kids Industry Pledge, which sees our members commit to a number of undertakings aimed at making a meaningful contribution to reducing childhood obesity rates.

nzbc positions healthy kids pledgeAs part of this pledge, our members have committed that they will only sell bottled water directly to primary and intermediate schools and that they will not sell sugar-sweetened carbonated soft drinks to secondary schools.

Our members have also committed to abide by the voluntary Children’s and Young People’s Advertising Code, the Code for Advertising Food, and the Advertising Code of Ethics. 

Our Members will not advertise any beverage in media that directly targets children under-14, or where 25% or more of the expected audience will be children under-14.

Read the full New Zealand Beverage Council Healthy Kids Pledge here

As part of our commitments under the Healthy Kids Pledge, we have committed to report annually on the activities we have undertaken in supporting the commitments we have made, and to make this report publicly available.

The 2018  Pledge Update can be found here.