The NZ Beverage Council is pleased to assist in promoting this valuable event on behalf of our member BFGS.
If you’re involved in beverages in any way — this is the event you need to be at. It’s called Innovation Degustation, and it’s happening Tuesday 24 March 2026 at The Annex in Auckland. This is not another conference. It’s a hands-on, taste-led experience designed to ignite innovation and collaboration across New Zealand’s beverage sector.
WHAT MAKES IT UNIQUE
It’s the first event of its kind in New Zealand — a guided tasting of over 30 of the world’s most exciting and innovative new drinks
Brought together by Beverage & Food Gurus, NZ’s leading independent product-development team, this event is about experiencing global innovation first-hand — without leaving Auckland.
You’ll taste what’s trending globally — from protein & GLP-1 drinks to hydration, nootropics and 0 % alcohol concepts — and see how these ideas can inspire the next wave of NZ products.
WHY IT MATTERS
New Zealand’s beverage industry is world-class — but staying ahead means staying informed.
Innovation Degustation gives R&D, innovation, marketing, and brand teams a direct line to what’s happening internationally — insights that would usually require a costly overseas trip. It’s a chance to connect, taste, learn and be inspired — all in one immersive, expertly curated day. Expect ideas, collaboration, and serious momentum for the year ahead.
WHO IT’S FOR
- Founders & Business Leaders
- R&D & Product Development Teams
- Brand & Marketing Managers
- Innovation Leads & Portfolio Owners
Limited to just 40 attendees — intimate, impactful, and full of value.
EVENT DETAILS
Tuesday 24 March 2026
The Annex, Wynyard Quarter, Auckland
Early Bird $399 (until 31 Jan 2026) | Standard $499 (from 1 Feb 2026)
This is a unique opportunity to experience the best of global beverage innovation — right here in New Zealand. It’s going to inspire ideas, spark partnerships, and lift the entire industry. Tickets are limited, so secure yours today at bfgs.co.nz — and be part of shaping the future of NZ beverages.”
Download more details here.