NZBC Advocacy Update and Discussion with the Commerce Commission
Join us on Wednesday 21 October for an NZBC advocacy update and a discussion with the Commerce Commission on its Wholesale Grocery Supply Inquiry and what it means for beverage suppliers.
The inquiry highlighted concerns about wholesale pricing and how supplier-funded rebates, discounts and promotional payments flow through to smaller retailers. The Commission is now focusing on compliance with existing rules. For beverage suppliers, this raises practical questions about promotional funding, the value received from these payments, and supplying smaller retailers on workable terms.
This session is an opportunity to hear directly from the Commission about its next steps, ask questions and share your experiences.
What’s on the agenda?
3:30pm – NZBC advocacy update
Sam Borgfeldt and Anna-May Isbey will share updates on NZBC’s advocacy work, including upcoming developments relating to the Container Return Scheme.
4:15pm – Discussion and Q&A with the Commerce Commission
Following welcome remarks from Sam Borgfeldt and Simon Bridges, Pierre van Heerden and Anne Callinan will share insights on:
Findings from the Wholesale Inquiry and next steps.
Compliance and enforcement priorities.
Rebates and discounts under the Grocery Supply Code.
Practical considerations for beverage suppliers and SMEs.
There will be time for questions and discussion, including an opportunity to share experiences with rebates, promotional charges or barriers to supplying smaller retailers.
Meet our speakers
Pierre van Heerden – Grocery Commissioner
Pierre brings extensive grocery-sector experience, having held senior leadership roles at Sanitarium, Farrah’s Breads and Mojo Coffee, as well as serving as Chair of the New Zealand Food and Grocery Council.
Anne Callinan – Deputy Chair, Commerce Commission
Anne is a commercial litigation lawyer with extensive experience in competition and regulatory law. Before joining the Commission, she was a partner and Chair at Simpson Grierson.
5:10–6:00pm – Networking and refreshments
Stay for refreshments and a catch-up with others in the sector.
You’re welcome to submit a question when registering to help shape the
When: Wednesday, 21 October 2026, 3.30pm - 6.00pm
Where: In Person - Auckland Business Chamber - Level 3, 90 Symonds St, Auckland
Cost: Complimentary to Members - Non member $25
Catering: Drinks and finger foods
